A possible term you could coin for communicating an ambitious leadership campaign?

A term that fits this campaign perfectly is adventureading. The idea behind this new word is realization that people should engage themselves fully when reading. Reading in the same place, in one's own home can be anything but inspiring at times. Literacy should be an adventure. People should vacation more and read on those adventures. It is for this exact reason that I came up with the idea of the Travel Journal Project. I want to show people new ways they can create excitement in the prospect of reading and writing. Writing in particular provides an account that others can learn from. Similarly, words provide invaluable lessons that are accessible for everyone. Often people limit their potential for reading by mistaking quiet for value. There is tremendous value in adventuring; there is tremendous value in reading on those adventures.